NBC
Deal or No Deal
On-air motion design for Deal or No Deal, created for NBC broadcast.
Broadcast Snipe
Deal or No Deal | On-Air Broadcast Snipe
Case Study
01 / Challenge
Broadcast snipes have almost no margin. The graphic runs over live programming, has a fixed on-screen window, and needs to land show identity instantly. Every frame has to earn its place.
02 / Approach
Built the motion around readability first, then identity. Established type hierarchy and animation timing calibrated for live television, where the snipe competes with whatever is happening on screen behind it.
03 / Execution
Delivered a broadcast-ready snipe to NBC spec. Clean type, deliberate animation curves, motion system that reinforces the show's identity without pulling focus from the broadcast.