NBC · Social Design · Thumbnail Systems
NBC
Thumbnails
A selected batch of NBC social thumbnails built for fast readability, platform performance, and franchise consistency across entertainment, drama, comedy, and competition formats.
Distributed across channels totaling 20M+ subscribers · NBC primetime ecosystem · High-volume production
Selected Thumbnails
Approach: Designed a scalable thumbnail system that translated each show’s existing key art and campaign direction into platform-native assets for YouTube and digital. The goal was maintaining visual consistency across the brand while allowing each thumbnail to feel tailored to the tone, cast, and identity of its specific series.