NBC
Social Design
Brought onto NBC's Digital Creative team to elevate the quality and consistency of thumbnail design across NBC's entertainment properties. As the Creative Lead for The Voice thumbnails across eight seasons, I developed daily promotional assets and scalable creative systems that supported episode launches. Alongside The Voice, I created social creative for shows including America's Got Talent, American Ninja Warrior, Chicago P.D., Law & Order, and The Tonight Show, collaborating closely with Creative Directors, Project Managers, Editors, and Marketing Teams to deliver high-quality creative under fast-paced production schedules.
01 / Challenge
Each show had its own key art direction, tone, and audience. The work had to feel specific to each series while hitting a consistent production quality standard across the full NBC slate. Volume was high and turnaround was fast.
02 / Approach
Built thumbnails from each show's existing campaign assets, pulling key frames, cast photography, and title treatments. Established hierarchy and contrast rules for each series so future assets could be produced consistently at speed.
03 / Execution
Delivered production ready thumbnails across The Voice, American Ninja Warrior, the Chicago franchise, AGT, Suits LA, St. Denis Medical, Grosse Pointe Garden Society, The Hunting Party, Destination X, Found, and more. Distributed across NBC channels totaling 20M+ subscribers.